relationship marketing

 Firm’s attempt to develop long-term links with customers.

American business jargon. 2014.

Look at other dictionaries:

  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • relationship marketing — ➔ marketing * * * relationship marketing UK US noun [U] ► MARKETING, COMMERCE the activity of building good relationships with customers so that they continue to buy a company s products or services over a long period of time: »The book is a… …   Financial and business terms

  • relationship marketing — /rɪ leɪʃ(ə)nʃɪp ˌmɑ:kɪtɪŋ/ noun a long term marketing strategy to build relationships with individual customers …   Marketing dictionary in english

  • Relationship Marketing — Das Beziehungsmarketing oder englisch Relationship Marketing widmet sich dem Auf und Ausbau langfristiger Kundenbeziehungen. Es verfolgt das Ziel, mehr Kunden, zufriedene Kunden und profitable Kunden für das Unternehmen oder eine Marke zu… …   Deutsch Wikipedia

  • Relationship Marketing — Beziehungsmarketing. Wettbewerbsintensive und gesättigte Märkte erschweren die Akquisition von Neukunden. Dementsprechend spielen Beziehungen zu bestehenden Kunden eine wichtige Rolle. Beim R.M. konzentrieren sich die Marketinganstrengungen eines …   Lexikon der Economics

  • relationship marketing — relationship management Marketing activities aimed at building long term relationships with parties (especially customers) that contribute to a company s success. The goal is to ensure long term value to customers, producing enduring customer… …   Big dictionary of business and management

  • relationship marketing — Mktg see pyramid selling …   The ultimate business dictionary

  • RELATIONSHIP MARKETING - индивидуальный маркетинг — создание и поддержание индивидуальной связи с отдельным клиентом …   Словарь электронного бизнеса

  • continuous relationship marketing — Gen Mgt see pyramid selling …   The ultimate business dictionary

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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